"Premium Alpine Performance." Based on the synonym for safety in ice and snow, the brand PIEPS is developed in the way that we focus on safety equipment.
PREMIUM defines the positioning of our products, that are settled in the hiqh quality segment.
ALPINE stands for the product relation and defines the field of activity as mountain sports equipment. Because of the historic development the main focus is on safety equipment.
From PERFORMANCE erivates the high approach to absolute practical functionality. Moreover it also means for PIEPS to gain the technological leadership in different areas.